Contributing & Sharing Ideas Confidently

I have learnt a lot at OperaUpClose about expressing my opinions on different subject matters, as a team we have regular discussions where we voice our own preferences before reach a final agreement. Recently I have been vastly contributing and sharing my own ideas, specifically in Marketing and Communications.

Since the Marketings Manger has left OperaUpClose, I have taken responsibility of a lot of the marketing projects for the time being. This has been extremely exciting, not only to receive this responsibility but to also have the opportunity to work creatively in an area I feel confident in (marketing and content creating for socials). So far this has allowed me to have a large opinion on what is released as content and how it is presented ( being approved by my line manager before uploading).

On my portfolio, I have uploaded some examples of the content I have produced and uploaded with short worded attachments explaining the relevancy of each post and how it was created.

To the left is an example of a post I created for Instagram stories based on some of our original posters for OperaCocktail but with different imagery.

I then also attached a link to the tickets site with the caption 'BOOK HERE'. This was created for promotion of our current touring production of 'OperaCocktail'.

With this responsibility of creating/ managing, it means I am the temporary main person to run the instagram, website, newsletter, tiktok, facebook and twitter. This allows me to speak confidently about my thoughts and opinions based on what I think will reach our audiences and previous click statistics and marketing features. I primarily have these debating discussions with my Line Manager and Artistic Director (whom both have last say in approval before posting anything).

I have also been involved with managing communications with different organisations, researching and requesting possibly exchanging reciprocal marketing for upcoming productions. This allows me to confidently network with these opposing organisations/ venues in ways that will benefit both companies on both ends, advancing our audiences to other areas. This includes me connecting with larger organisations such as Opera North and English Touring Opera, as well as smaller venues such as Bridport Arts Centre and Riverside Studios. Once making arrangements for reciprocal marketing, I report it back to my line manager and then create/ send off different assets for different platforms.

There has been additional times where I have been asked to do research on accommodation and travel which allows me to voice on what I have found out and my personal opinions on what would best suit the situation/ event it is for.

Specifically, when I was doing research on which hotel to go to for our artists involved in an event in November, and I was trusted with what I felt was the best option financially for the company and security wise/ appropriate for the artists, in which I then booked it.

I personally feel that working with a small intimate team really affects the way we speak to one another (positively), and also how confident I am with expressing my own thoughts and opinions on certain things. It makes me feel equal as an employee (especially being an apprentice/ trainee) and feeling that my opinions and points make a difference to what we do.

To see more of my contribution to marketing, have a look at my portfolio on this site.

My portfolio contains evidence of up to date work I have created/ helped develop and explanations of the process along with brief descriptions what they were for.